花卉肥料礼盒包装设计

Date: SEP,2022

Creative Director: WuYu

Designer: WuYu、BaoBao

Motion Designer: Aa Zheng

Photography: LongLong

我们此次收到的设计委托是来自一款花卉肥料相关的一款礼盒包装,这款礼盒包装客户委托想要在一些流量平台进行宣发及售卖。礼盒所包含的产品内容是一套种植植物的玩法,有花盆、有园艺工具,有主要产品“营养液”等等,通过使用他们的花卉肥料,自己动手就能够简单的培育出一株植物。经过我们的市场调研与分析,我们认为可以用一种有趣的主题去贯穿此次的包装设计项目,所以我们构思了以“唤醒计划”为主题来做此次的礼盒包装。可爱有趣的种子通过敲锣、喇叭的方式都没有唤醒另外一颗种子,最后使用了产品“营养液”才得以成功唤醒,最后生长出植物。我们在表达了产品的同时,也介绍了整个礼盒的玩法,我们也为此设计了动画来更直接的表达整个创意思路。最后希望得到年轻消费群体的喜欢,比如可以试试自己动手种植桌面植物等等。
The design commission we received this time is from a gift box package related to a flower fertilizer. The customer would like this gift box to be publicized and sold on some very popular social media platforms. The contents of the gift box are a set of ways to grow plants, including some gardening tools but the main product is the “nutrient solution”. By using their flower fertil- izer, you can easily grow a plant by yourself. After our market research and analysis, we think we can use an interesting theme to run through the packaging design project, so we have con- ceived the theme of “Awakening Plan” to do the packaging of the gift box. We created some cute seed characters, their mission is to wake up another seed. They use gong (a Chinese tra- ditional instrument) and a speaker as a tool to wake up the seed, but it did not work out. Finally, they use the main product “nutrient solution”, which we called “panacea” and successfully wake the seed up and able to grow as a plant.Not only we express in the product by using a fun way, but also at the same time, we introduce the contents and instructions of the flower fertilizer gift box. We use animation to make the whole project more direct and interesting. we hope to gain the favor of young consumer groups by our creative thinking. By the way! Try this easy way to grow a desktop plant by yourself. Happy new year!