It is a chain restaurant brand in China, mainly serving Korean foo d. As a chain restaurant brand with hundreds of chains across the country, we have carried out an overall imag e upgrade for this purpose. After receiving the project commission, we found that the old version of the brand im age had no trace of Korean style at all. The significance of brand design lies in accurate communication, so w ve put the first step in upgrading the brand image on the accuracy of vision and product attributes.