Mo Bing Xiong Zhang, as a brand specializing in healthy, low-fat frozen fast food, is passionately dedicated to providing everyone with delicious, convenient, and health-conscious food. Our mission is to recreate the delicious flavors of the streets while maintaining the health-conscious and low-fat attributes of our food, staying true to the authentic street food taste. In the highly competitive market for prepared meals and frozen fast food, consumers focus on several key factors. First and foremost, they are concerned about whether the taste of the food can perfectly replicate that of freshly made dishes. Secondly, issues related to quality, safety, and health are central to everyone’s concerns. Lastly, while convenience and speed are essential, the level of difficulty in cooking is also a factor that consumers consider. In this market filled with various fast food brands, where the average transaction value for fast food is low, our key challenge is how to stand out, leave a lasting impression on consumers, build brand recognition, enhance our communication efforts, and maintain an appealing brand image. These are the critical issues we are focusing on addressing.