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宠物品牌设计

Client: 观本

Date: SEP,2023

Creative Director: ISLELESS

Designer: He

Photography: Wang shilu

观本®将是您新相识的高端宠物生活品牌,溯源本貭、追求高营养的原材料,为“它们”提供更优质的营养与生活,是观本®无限的追求。 观本于同行业中扮演着独特的角色,沉着、专注的品牌形象是其发现事物本质的驱驰能量。打破常规,新感经典,无情感修饰、无视觉修饰、无言词修饰将本质的事物勇于“放大”,在体验品牌的过程中,是坚实的信任,并非引导选择。 “观其本,无微不至”作为宠物粮行业的新锐,我们将全新的理念灌输于品牌血液中,把控细节,将最原生态的本质还原于我们的视听感受,把精致做到“极”精致,从而传达对更高人文理念的追求与向往。“极”的概念将贯穿于品牌的核心视觉中,将“极”的概念尺度化传播。
Guanben will be your new acquaintance with the high-end pet life brand. lt is the in- finite pursuit of Guanben* to trace the origin, pursue high-quality raw materials for domes- tication, and provide “them” with better do- mestication and life. Guanbenplays a unique role in the same in- dustry, and its calm and dedicated brand image is its driving energy to discover the es- sence of things. Breaking the rules, new clas- sics, no emotional modification, no visual modification, no verbal modification to “magnify” the essential things. In the process of experiencing the brand, it is a solid trust, not a guiding choice. “Look at the essence and pay attention to everything” As a cutting-edge pet food in- dustry, we instill brand-new ideas in the blood of the brand, control the details, restore the most original ecological essence to our au- dio-visual experience, and make the delicacy”extremely” exquisite , thus conveying the pursuit and yearning for a higher humanistic concept. The concept of “extreme” will run through the core vision of the brand, spread- ing the concept of “extreme” in a scaled manner.