宠物包装设计

Lickpaw

Date: SEP,2022

Art Director: WuYu

Designer: BaoBao

Motion Designer: ChuanZe

Photography: XiaoWan

LICKPAW舔毛是年轻具有活力的宠物食品品牌。我们在设计舔毛系列包装的过过程中,需要一个能够贯穿整个系列的视觉识别,且具有一定的差异化,能让消费者快速识别并且感受到品牌的特征。年轻、活力、趣味是是我们这个系列包装想要传达给消费者的感受。在此次的包装设计语言里,我们采用了不规则的“碎片化”式设计,并把每一款不同产品属性生都设计了形象趣味的图形,统一了猫猫舔的形象动作与版式布局,让整个包装系列形成系统化的设计。
LICKPAW is a young and energetic pet food brand. In the process of designing the packaging of LICKPAW series, we needed a visual identity with certain differentiation that can run through the whole series, so consumers can quickly identify and feel the characteristics of the brand. Youth, vitality, and fun are the feelings we wanted to convey to consumers in this series of packaging. In this packaging design language, we adopted an irregular “fragmented” design, designed fun graphics for each different product, and unified a image of a cat licking, so that the whole package series formed sys- tematically.