Under the theme of Miracle Magic YOUNG, the biggest challenge in the design of this gift box is how to distinguish it from the “magic” in people’s traditional impression. The magic in people’s traditional impression is very retro and golden; for example, when magic is mentioned, “Harry Potter” will come to mind. So in terms of the overall visual, we are thinking: how to make a newer and more interesting “magic”? 1/Font design: We designed the fonts of each anniversary number, theme word and gift box name respectively. Fit the magic theme, light magic and interesting. 2/Graphic design: We designed the graphics according to wood, fire, water and earth respectively; in order to fit the theme better and increase the sense of magic, we added some rough edge effects to the graphic stroke processing, and added eyes to make it a little weird and smart, to achieve an alternative sense of magic. 3/Packaging gameplay: Combined with the relevant budgets of different anniversaries, the most appropriate box shape and gameplay were planned. We believe that the most important part of the gift box is the experience, from the first sight to the unboxing to the experience of the product. Product quality is important but the feeling is also very important, so we hope that employees at all stages of ByteDance will receive different surprises when they receive the “Miracle Magic YOUNG” gift box.