炸鸡品牌设计

Date: SEP,2023

Creative Director: WuYu

Designer: BoBo、DengDeng、ZaoZao

Photography: XianXian、ZiJuan

是国内一家连锁餐饮品牌,主要以韩餐为主。作为在全国拥有百家连锁餐饮品牌,我们为此进行了整体的形象升级。接到项目委托后,我们发现旧版的品牌形象,虽作为一家韩式餐饮品牌,但却完全没有韩式的影子,品牌设计的意义在于准确传播,所以我们把品牌形象升级的第一步就放在了视觉与产品属性的准确度上。
It is a chain restaurant brand in China, mainly serving Korean foo d. As a chain restaurant brand with hundreds of chains across the country, we have carried out an overall imag e upgrade for this purpose. After receiving the project commission, we found that the old version of the brand im age had no trace of Korean style at all. The significance of brand design lies in accurate communication, so w ve put the first step in upgrading the brand image on the accuracy of vision and product attributes.