The rational romanticism pursued by the ‘Daydreamer’ is a theme of human sentiment. We infuse a more handwritten, handcrafted retro sensibility into the brand DNA, allowing it to stand out among numerous similar brands. This represents a bold challenge and experiment. From the early stages of shaping the brand image, we incorporate traditional manual printing and handwritten fonts into graphic design, breaking away from the plasticity of modern industry. The ‘deindustrialized’ brand texture is more suitable for the ‘Daydreamer.’ It represents a more rustic, natural mode of expression. This type of content presentation will also be systematically integrated into product packaging, consistently reflecting the notion of ‘Taste, my taste.